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In a world of fauxmosexuals, strays, lipstick lesbians, straight-acting queers and bi-curiosity, Gay, Straight or Taken and Boy Meets Boy are at least recog- nising today's blurry image of sexuality. It has recently shown gay episodes of Streetmate and Your Face or Mine, including one in which two lesbians hooked up and eventually got "engaged". Meanwhile, Channel 4 won't be left behind. At the risk of turning Living's female viewers into the televisual equivalent of fag hags, Woolfe promises lots more pink reality formats for next year, including a travel show. "Gay guys know what makes women tick," he reckons. Woolfe even sees his straight male viewers benefiting from a little gay advice: "Judging by the e-mails we get from distraught wives and girlfriends, plenty of straight men desperately need some fashion or hygiene tips, and may recognise themselves in the show." Many women, he adds, will be sitting down with their men to watch Queer Eye with precisely this in mind.Īs for Straight Dates, Woolfe says it's simply driven by the fact that, as Madonna and Liz Hurley would testify, the accessory du jour for Britain's upmarket young women is a gay male friend. But Queer Eye is not exactly gay sex - it's mainstream entertainment." They are fascinated by the underbelly of gay culture, so long as it's not offensive to them. "We found that women watch Living with their husbands or boyfriends," says the channel's controller, Richard Woolfe, "so it's key that we don't offend or alienate straight guys.
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Living TV is throwing terrestrial-sized budgets at these pink formats, so could the channel be trying to poach the gay constituency that C4 likes to think it has all to itself? That's unlikely, since Living's shows are aimed at straight couples. Living TV has also commissioned 10 hours of Straight Dates by Gay Mates, a homegrown format in which two gay guys fix up straight women with men. These include a British version of Queer Eye for the Straight Guy, an NBC makeover format that has five gay style gurus helping out some carefully-selected straight Neanderthals.
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Living TV - which last summer poached first-run rights to every series of the gay sitcom Will & Grace from under Channel 4's nose - is looking to add Boy Meets Boy to its burgeoning slate of "pink reality" formats for next season.